方法/步骤
Method / step
1.竞价推广没有效果转化不好的时候要分析漏斗即：展现量，点击量，访问量，咨询量，成单量。
1. When the bidding promotion has no effect and the conversion is not good, the funnel should be analyzed, that is, the display quantity, click quantity, visit quantity, consultation quantity, and order quantity.
2，首先展现量是由排名，创意，关键词质量度及匹配方式共同决定，如果展现量很小时要根据自己账户具体情况进行调整。
2. First, the display volume is determined by ranking, creativity, keyword quality and matching method. If the display volume is very small, it should be adjusted according to the specific situation of your account.
3.点击量：如果在展现量好的情况下，看点击率，点击率太低的话就是有问题了，点击率最主要的影响因素就是创意，所以在点击率低的情况下我们要考虑创意是否符合潜在人群的需求，同时落地页要与创意相匹配。
3. Click quantity: if you look at the click rate when the display quantity is good, it's a problem if the click rate is too low. The main influencing factor of the click rate is creativity. Therefore, when the click rate is low, we need to consider whether the creativity meets the needs of potential people, and the landing page should match the creativity.
4.访问量：访问量最终的决定因素的话就是落地页，当把潜在客户引到网站如果达不到要求或者不是其需要的，那么就会流失，所以要做好页面的连接也很重要。
4. Visit volume: the final determinant of visit volume is landing page. When potential customers are introduced to the website, if they fail to meet the requirements or are not what they need, they will be lost, so it is also important to connect the pages well.
5：最后就是咨询量：最终的转化就要靠业务人员了。
5: finally, consulting volume: the final transformation depends on business personnel.